Google as a destroyer of mobile advertising standards
Yesterday, Google announced launching of a system for mobile advertising using image banners. Basically it would be a good message for all mobile advertising professionals, but nothing is perfect. Google does not respect defined standards and comming out with own methodology and banner resolutions and that is why advertisers will not be happy.
Global standards are already defined by MMA Global, see www.mmaglobal.com. This non-profit association currently releases a new update of its mobile advertising guidelines which are available there: http://www.mmaglobal.com/mobileadvertising.pdf. MMA recommend to work with two types of ratio 6:1 (default) or 4:1 (for bigger space).
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And what about Google?
Google has made strange decision to create own formats for mobile banners. It is not about extended creativity, it is only about different resolutions without sense. Look at this table:
| Ad-size | Ratio 6:1 | Ratio 4:1 | |
| X-Large Image Banner | 300x50 | 300x75 | 305x64 |
| Large Image Banner | 216x36 | 216x54 | 215x34 |
| Medium Image Banner | 168x28 | 168x42 | 192x53 |
| Small Image Banner | 120x20 | 120x30 | 167x30 |
Sample of Google banners you can see there: https://adwords.google.com/select/mobileimagesamples.html?hl=en or look at this:
What I should tell you in the end? Google failed me totally. I think it is very bad model for others. I hope telcos dont take inspiration from it.
